any good resources out there on best practices starting a community around your website?
This is an entire collection of resources to help you do exactly that. https://www.speckbit.com/collection/doing-community-right/
I saw some good stuff here: https://www.amazon.com/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
And yes, Seth Godin about "Tribes", but for me advise from Gary Vaynerchuk was more actionable.