Does using Google Analytics help SEO because Google knows how much traffic you've got and what it's doing? πŸ€”

Only Google knows πŸ˜‚πŸ˜‚

Pretty sure adding to Search Console helps

It’s not documented anywhere, but I personally believe they use the Analytics data for that.

I couldn't find any facts to back this up. And I'm convinced it does not.

  • Google already knows how much traffic you have (because they are sending it too you ;)
  • The actual traffic amount wouldn't signal al that much (compared to e.g. searches on your domain/brand name, which is a signal)
  • It would penalize legit sites not using Analytics. Why would they?
  • And best... Google Analytics traffic can easily be spoofed/faked, hence not reliable

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