How do you build email lists for a startup in sex and wellness industry? it's not a tech product and not a sex toy. Thank you!
Launching Kickstarter in less than 30 days
- Think about who is your target market. Where do they read, hang out (online and offline), etc. Reach out to them in those places.
- Form relationships with folk who have your target market with a non-competing, complimentary to yours product or service. Figure out how it would benefit them to reach out to your market for you.
- Create something catchy and shareable - image in social media? YouTube video? That has a call to action to sign up...
@jillbinder makes some excellent suggestions.
If you haven't already I'd focus first on talking to a bunch of people face to face. It's much quicker to receive feedback that way and iterate your pitch on the fly. Once you feel like you've got a good grasp of what people are looking for, and how to best communicate what you have to offer, only then would I move to more scalable yet less personal media such as email. Early on it's all about developing an understanding. Growing a customer base then becomes much much easier.
Perhaps you've already done this type of research though. I couldn't tell from your question so figured I'd throw it in.