How do you choose a live chat platform for your landing page? Perhaps with some preferences?
How, as in what do I take into account when selecting one? Here are some of the criteria I follow (order is random):
• impact on performance
• ease of use for my audience
• ease of integration
• level of integration
• benefits to me and my project
• cost to me (ROI)
Thanks Matthew! And yes, I meant what you do think when you want to select one. Have you ever selected something for your own project? If yes, which one and why?
I tried Drift and GoSquared, but ultimately I have decided to use neither, because the user need wasn't there. In the end of the day, you need to prove that there is a viable reason to deploy something as extensive as live chat.