How do you stay focussed on shipping?
Since this is a community of shippers, I'm curious if you have any tips. How do you balance between shipping features, getting things done before a deadline and maintaining your project in a good state?
Great question. I don't feel like I've found the right balance yet. I tend to focus too much on shipping new features or products, rather than refining existing things or all the other tasks you need to do in a business. (Marketing, sales, taxes, etc.)
When I'm procrastinating on something that's usually because I haven't decided yet whether I will do it, what the end result should look like, or what the next first step is.
So I ask myself the following questions:
Is this something I really need to do? (For example: quarterly taxes, yes I really need to do. Even though it's boring work, it will get even worse if I don't do them right now.)
What does the end result look like? (I've entered all the necessary information into the tax website. It will be removed from my todo list. I can get back to the real work.)
What's the first step? (Collect all expense invoices)
Once I know that yes I need to do this. I know what I'm working towards. And I know the first step. That usually helps me get things going.
I use a set of recurrent tasks, that helps me to (a) keep doing what needs to be done in my freelance business and (b) allocates time to online projects (aka shipping)