How important is your specific Launch Day?
How important is the day of the week and is right now specifically a terrible time (Christmas and NY)?
I originally wanted to launch this Tuesday, after that this Thursday(today) but I wasn't able to get everything up and running in time.
I feel like launching on one of the remaining days this year will significantly hurt my launch but I am not basing this on any evidence/knowledge and would rather launch sooner than later. Losing anything less than 30% of impact/sales would be fine by me.