Monetising Marketing Examples. What should that look like?
Marketing Examples is a gallery of real world marketing examples. Since it launched eight months ago I've written ~50 case studies and grown the email list and Twitter to 12.9k and 24k respectively.
Watching an email list grow is nice, but seeing a Stripe account grow is more motivating.
My leading idea is a cross between MakerPad and Know Your Team but for marketers:
- Premium articles
- Short guides (e.g. cold email, PPC guide, landing page ...)
- Private community
- Weekly calls / AMA's
My thinking was having two price points, “Individuals” at $30 / mo and “Businesses” at $200 / mo. Businesses get company wide logins and option to post jobs.
Something I read a lot is “Offer more value. Charge a higher price”. How could I do that. What could I sell to businesses?
How would you price it? My thinking was reasonably high price would keep the community high value.
What are the next steps? I think emailing my audience and asking what they actually want?
What other startups are doing “Premium / Community for XYZ ...” that I could learn from?