Roast Mumu Landing Page

Hello folks!

I just deployed the new landing page of Mumu (pre-launch). I'd appreciate if you could give some feedback about the copy and UI / UX there.

It's still on right now because the main URL is being used by the private beta users.

Thank you all! 😉

Maker of things
Maker of WIP amongst other things.

Find your emoji quickly without tears.

I like the start of the sentence, but I'm not sure how well the "… without tears" translates. I'd go with something more standard like "Find your emoji with ease"

Endlessly looking for the best emoji? Dealing with useless animation from emoji picker? Then give up with using emoji even though that's how you uniquely communicate? No more!

This seems rather long and doesn't give the reader much additional information.

Rich Vocabularies

Difficult word for a simple concept. I think the word you're looking for is "synonym". The GIF next to it does a nice job explaining the concept though.

Mumu shows several options that might be matched with your preference. It remembers which emoji you choose, so that you could find it quickly in the future.

I'd change this to something like "Mumu becomes smarter over time. It learns your favorite emoji and what words you use to search for them."


I prefer how the native picker looks and shows the context of what you're typing. If I understand the GIFs correctly then Mumu blocks what I'm typing. That seems rather annoying.

I would positioned it as a repalcement for the default the default emoji picker, but for power users. Similar to how CleanShot positions itself as a replacement for the default macOS screenshot functionality.

One thing that's missing from the landing page is a proper screenshot. All images are cropped. I want to see what the app looks like in the context of a full macOS screen.


Overall I really like the landing page. Seems really clean.

Maker of things

I've just updated the landing page copy, video, and alike (thanks @marc for feedback 😀). Does anyone want to jump in and roast it again?

Maker of WIP amongst other things.

Much better now 👏

Product maker. Entrepreneur. World Traveler. Founder Mindwave.
  • I don't know what I'm getting into because there is nothing about pricing on the page.
  • What is the shortcut you use / suggest to browse emoji?
  • Would be great to read multiple user quotes / use cases.
  • Can I use Mumu with my browser or do I need a browser extension?
  • How would it work with apps where I use emojis the most (Twitter, Whatsapp, Telegram, Slack)?