Asked

Roast my landing page: SimplePostcards

Hi everyone, I'm working on a new side project: https://smilepostcards.co/ (not public yet)

Can you roast my homepage and tell me if there is anything that is not clear?

Thanks!

"send it anywhere in the world in 30 seconds"

This makes it sound the postcard is delivered in 30 seconds, suggesting it's digital opposed to analog.

  • All the examples are not real-life examples. I'd like to see some photos of the physical postcards. That's your USP (versus e.g. a text message or email), but you aren't showing it.
  • The texts in 3 steps in the "How it's done" section are too small.
  • Most people won't care about Stripe / don't know it.
  • I think the 3 steps could be more visual. Rather than describing it takes 30 seconds and then one week for delivery, etc can you show that visually? Some kind of infographic incorporating all the steps.
  • The overall typography feels a bit bland. I'd play more with contrasting sizes
  • Being able to open the editor without signup is cool. Perhaps you can bring this editor to the homepage? Removing one click.
  • You might want to disallow animated GIFs, or make them static
  • I couldn't find a way to go back to the homepage after opening the editor. Even the back-button is disabled.

As for the concept, I think the beauty of postcards (opposed to digital media) is that it was personally written by the sender and traveled from them to the recipient. Having it printed and sent from a warehouse somewhere removes the magic for me personally and adds little value to a digital message.

Hey Marc, thanks for taking the time to write this :)

Couple of questions:

  • You say "All the examples are not real-life examples. I'd like to see some photos of the physical postcards. That's your USP (versus e.g. a text message or email), but you aren't showing it." Can you elaborate on this please? The photo in the hero section is real-life as well as the others on the page.
  • "Being able to open the editor without signup is cool. Perhaps you can bring this editor to the homepage? Removing one click." You're right. I brought the editor to the home. What do you think?

As for your last point. I totally get it but that's often an excuse for not doing at all.
I can assure you that receiving a postcard with a personal photo (instead of a stock-photo one) is still a magical moment. My granny literally cried the other day. Most people will overlook the fact that it's not hand-written but will look at the fact that you actually took the time to do it

Good point about something being better than nothing at all. That said, I do think it's hard to convince people of that. I imagine many people will feel the same way as I do and don't give the app a chance.

With regards to the real life example, I mean showing actual photos of the printed postcards.

I think some people are much easier to convince than others. Otherwise I wouldn't explain the 30 customers I already got for a product that hasn't been launched yet :)

For sure, but keep in mind that the customers you reach pre-launch are probably people that you you have an existing relationship with or are otherwise more likely to hear you out. Once you launch the product and have "drive by" visitors, I think those are more difficult to convince. They might kid themselves they will just send a regular postcard and you don't get a chance to convince them otherwise because they've already left the site by that point. (These are all assumptions of course, but this is the potential issue I was getting at).

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