Roast my product/concept/copywriting/etc: Digitally Well

Question

Please tell me what I could improve on.

http://digitallywell.website

Thanks in advance!

Accepted Answer

Here is what I'm noticing:

0) I didn't notice a popup.

1) The leading headline "An online platform dedicated to helping your digital well-being." doesn't arouse any curiosity. Try something like "Did you see the color of his eyes? See, me neither."

2) Rewrite the three bullet points, be precise (avoid being vague), and agitate pain points first, e.g.:

- Nobody's talking to you, and you wonder why?
- He looked at you but he only saw the back of your phone with a spongebob sticker. Your first impression went straight to the bin
- She saw you and walked towards you, you got nervous and put your hands in the pockets to hide the tremble and luckily found your phone to hold on to. While you were busy with yourself she passed by and starting talking to someone else.

3) Offer solutions, e.g.

- Checking your phone without looking at the screen is a malformed habit. That's the bad the news. The good news is: You can change your bad habits and turn them into good habits. Even better: You can start today, actually right now. Here's the 3-step guide.
- Technology is essential to our life and work. It's no longer work-life balance but tech-life balance. How much does tech affect your well-being? Is it too much? In a recent study by XZY, the team around Dr. X found out that…
- The App Store is noisy. There are so many apps. How do you know which ones to try and which ones to ditch? Which apps make you healthier by sitting, calmer by being less anxious and more self-confident by not hiding behind the screen.

4) Tidy up the page. It's a bit of a mess right now with elements that confuse my experience and too many call-to-actions (e.g. join the telegram group, subscribe, become a patreon, view archive, give feedback). You're confusing the visitor. What is the one thing you want him to do?

Attached is a screenshot how you could do it (I used the live HTML/CSS code no Photoshop or so):

Here is the copy I wrote:

- Tech is part of your life but it shouldn't dominate you. Control your tech. Get tech-life balance.
- Get/Join Digitally Well (and put your logo on the left on top of the photo - I only managed to put it to the right here with the live CSS in Safari)
- Find harmony with technology.
- Every Friday you get the latest research for digital well-being, practical tips for better health without ditching your smartphone, and apps, tools and gadgets that improve your life without being glued to the screen.
- The latest tech 📱💻, newest research 🗞 and healthy habits to improve 💪 your life
- Your best email for a better tech life / Your best email to subscribe
- Get A Healthier Tech Life! / Get Digitally Well / Send me health! / Send me well-being! / Send me that!

Go to Homepage	`g` `h`
Go to Pending Todos	`g` `p`
Go to Done Todos	`g` `d`
Go to Questions	`g` `q`
Compose a New Todo	`n`
Show this dialog	`?`

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