Asked

Thoughts on "limited time pricing" promotion on launch? Does it work or is it overplayed?


https://montel.io (not the US TV host)

It works because if forces to take action. It has to be a real reason though. If you do it too often or for BS reasons it won't work

Making www.nocsdegree.com and https://nocsok.com

In my experience it works great cos FOMO.

Maybe give them a nice Twitter brag button? :p (Maybe that's overkill 😅)

Making www.nocsdegree.com and https://nocsok.com

Not sure what you mean exactly but I did once mention someone like "@mike just saved 20 bucks- be like Mike"

last of the young and famous writers - marketingexamples.com

wes bos plays that card. works well for him.

Maker of WIP amongst other things.

In my experience it works to get an initial boost in sales, but I'm not sure about the long-term effects. It might burn any customers who missed out on the deal and would feel they overpay when they need to pay the regular price. I used it for a software bundle which was more of a flash sale (only available for 24 hours IIRC).

IMO it also lowers your perceived product. You're giving me a 30% discount. Why? Is the product not worth the full amount? Do you need to offer a discount in order to get sales? These considerations depend on the type of product and target customer.

A common alternative I've seen is having "beta pricing" which is lower than usual, but comes with the caveat that some things are still a work in progress. The added benefit of this approach is that you can launch earlier.

Another approach is to offer a credit. For example offer $50 in credits which will be applied to the first couple of invoices. This is essentially an extended trial, but it's more tangible ($50 in credits sounds better than 2 month trial for $25/mo service). The added benefit here is that after the credits are used, you get 100% revenue from that customer. (versus offering a percentage discount)