When subscribing to a product/service, do you prefer to pay monthly/annually? Why?
Monthly if I am trying something new. Otherwise, always annual. And even better "lifetime"
Monthly because it’s rare I feel confident enough to pay a year’s worth of a service at first, unless it was dirt cheap, and it gives me as the customer extra insurance that I can stop my subscription without extra headaches compared to annual (can I get a pro-rated refund? Do I have to follow up with you in a year to really make sure I don’t get charged again?)